Every small business should have a website, here's why:
Covid, is devastating populations but increasing social and internet connections.
Across the globe, social media use is up 13.2%, internet 7.3% and mobile use up 1.8% The pattern is similar in Australia with nearly 80% of the population using social media plus an increase of half a million internet users this year alone. In total there are 32.47million mobile connections in Australia. Source
There are literally a million reasons to have a business website but we’ll touch on a few, very important basics.
If you’re not online, you’re sitting on the sidelines.
Business is being played in the online environment and the facts tell that story. Sure, word of mouth is cheap but the influence of social media means people want referrals. When was the last time you bought a product without looking at reviews? People see the credibility of business through reviews. Where do you see reviews - online.
Without a website you’re inconvenient.
Internet penetration in Australia is at 89%! People can check your business out 24/7 online. Heat maps in Google Analytics prove it. So, if you are not there when they search, you’re not accessible. Accessibility is key to influencing a customer as the public are used to convenience.
A website is your 24 hour salesperson.
When you’re asleep, your website is tooting about your business. If you have eCommerce you could sell “ Scent of Heaven” candles at 2am, or have the whole day’s appointments booked before brekky, or have dogs barking at your grooming parlour at 9am. A website tells the customer who you are, what you do, and how good you are at doing it.
Better your competition with a website
A good website designer can do this for you. To tell you about it means a lot of jargon, and nerdy details to help you snooze. Suffice to say they need to project your brand, your business goals and get you really, really noticed. If you want a leg up when people are searching for your “thang”, then engage a good digital marketing agency to design your site.
Splash some cash and make even more money!
You might umm and aaah about cost but an effective website can splash cash your way. 80% of the population are using social media, so your website is your go-to place with all your social media posts. Professionals can show you how to use your website to make sales through social media so that your initial investment is money well spent
eCommerce is booming... are you getting your slice of the pie?
Across the globe, at January 2021, 81% of internet users had searched for a product or service, 90.4% had visited an online retail site and 76.8% had actually purchased a product online. Of that many 55.4% bought products using a mobile phone. Are you part of the action? Wouldn’t it be great if you could have your cake and eat it too... meaning a shopfront AND an online store? It's all possible with a website
There are websites... AND websites.
Not every website is going to cut it! A lousy, ineffective website will probably tell customers you exist but little else. The facts show that customers are keen to shop online but your competition is also keen to get your slice of the action. To keep ahead, you need a digital marketing agency that knows its stuff and can create a website to give your competitors a run for their money. As the online environment sophisticates, so does the technology to keep you on the first page of the search results. Investing in know-how is how to play the game.
Where to from here?
Like we said, there are a million reasons to have a website but that doesnt mean a million bucks to get one. Websites can be designed as simple and as complex as required. It just takes a website designer to know what they are doing, with good business acumen thrown in. It’s totally your choice but the button below can get you started.
Wherever you are in the world and Australia, the online environment is here to stay and booming. Now, more than ever, is the best time to get a website and eCommerce.
Click the button below to get in touch about building your next website!